Back in July we announced new ways for consumers to discover offers with Google. Today we’re introducing an updated self-service tool for all businesses in the U.S. to easily create offers and attract customers to their stores. Using the simple offer creation tool, businesses can create their offer in minutes and showcase it to local customers across Google, including Google Maps.

Create your offer in minutes and see it go live in just a few hours
With the updated creation tool, which is rolling out within the next week, you can create your offer in minutes. Simply choose the type of offer you’d like to create and assign a budget.

Unlike traditional promotions or coupons, Google Offers will show your offer to customers based on their location, what they like, and what they're looking for. You'll only pay when a customer saves your offer, and you keep the full value of the sales you make.

Reach the right customers, at the right time, now through Google Maps
With this launch, your offer can reach customers on Google Maps when they are searching for places nearby or looking for local businesses like yours. Your business will be prominently displayed with a blue tag icon next to it, alerting customers to your offer.

Once a customer saves your offer, we’ll bring them to your door by sharing an offer reminder when they are near your store. We can help remind them when your offer is expiring too, through email and mobile alerts. Just create the offer; we’ll take care of the rest.

To get started and drive more traffic to your store, visit Google Offers.

Posted by Gayathri Rajan, Director of Product Management, Google Offers